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Record Smile Cookie sales in 2023

By Tara Clow May 11, 2023 | 12:53 PM

Almost $20 million worth of Tim Horton’s Smile Cookies sold in Canada and the United States this year, that’s a record.

The chocolate chunk cookies were available during the first week of May.

All of the funds support over 600 charities and community groups in North America.

The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital.

Since then, the annual charitable campaign has raised more than $111 million for charities and community groups selected every year by Tim Hortons restaurant owners.

Recipients include local hospitals, community care organizations, food banks and schools.

“To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks goes out to everyone in the Tim Hortons family who made this happen, all our passionate restaurant owners and team members, and the volunteers who helped us dot eyes and create smiles,” says Axel Schwan, President of Tim Hortons for Canada and the United States.


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