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New marketing campaign to keep tourism going strong in Nova Scotia

By Caitlin Snow Mar 6, 2023 | 12:03 PM

Image by lumix2004 from Pixabay

Tourism came back with a bang in Nova Scotia last year and a new marketing campaign, hopes to keep it going strong.

It’s called Your Ocean Playground.

Television, billboards, social media and display ads will highlight all the delightful things to do and see, as it follows the story of a couple exploring along the 13,000 km coastline of our province.

“In Nova Scotia, our history, culture, people and landscape are distinctly shaped by the sea. This campaign invites visitors to experience the joy of Canada’s ocean playground,” said Pat Dunn, Minister of Communities, Culture, Tourism and Heritage. “Last year, we saw visitors return in a significant way, with accommodation sales even surpassing 2019 numbers. We want to build on that momentum and help our tourism industry thrive.”

The ads will air in Ontario, Quebec, Connecticut, Main and Massachusetts as well as advertising in Germany and the UK.

Some facts:
•Nova Scotia welcomed 1.9 million visitors last year, over a million more visitors than in 2021
•accommodations operators reported 2.9 million room nights sold, up 48 per cent compared with 2021 and up 19 per cent compared with pre-pandemic 2019
•Tourism Nova Scotia has helped more than 118 communities over the past year through the Compelling Tourism Communities Initiative, supporting market research, advertising, website development and digital marketing training

The new campaign launches today and will run through the end of summer.



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