Santa’Ville is open at McAllister Place, helping Saint John ring in the Christmas cheer.

The Saint John location is one of three in the province, but this year is the first for the seasonal store in the Port City. There are returning locations in Moncton at CF Champlain and in Fredericton at the Regent Mall.

They are among the over 20 franchised locations across Ontario, Quebec and New Brunswick and are the only locations in Atlantic Canada.

The walls of the storefront were festooned with hundreds of ornaments and other holiday knick-knacks, and flanked by two cash/calligraphy stands on either side, as a steady stream of customers perused the Christmas store.

Arranged by category, the decorations are designed to remember the important milestones in peoples’ lives with categories including pets, sports and professions, babies and kids, families and couples.

The Christmas tree ornament company has a unique value proposition of personalizing almost every decoration you buy, with names and dates to be professionally embossed right in the store.

Santa’Ville carries a number of other offerings to help decorate the home for the holiday season including plaques, table toppers, snow globes, mugs, plush elves and Christmas stockings.

Ornaments run between $20-$50 each, but the personalization is free, as is a festive gift bag for each decoration.

Santa’Ville decorations are also available online through their Shopify store.

With the Calendar Club, Hickory Farms and the Cherry Hill Santa Magic Photo experience also open, McAllister Place has fully shifted into holiday mode.

The seasonal store opened in November and will close in January. A Canadian company, Santa’Ville started in 2010 and is headquartered in Barrie, Ontario.

This story was originally published by Huddle, an Acadia Broadcasting content partner.