The Health Services Foundation of the South Shore launched its latest fundraising campaign over the weekend.

The Brighter Days Campaign is supporting the South Shore Regional Hospital Redevelopment Project, which will see extensive expansions of existing services and the addition of brand-new ones.

Significant progress has already been made on the Brighter Days Campaign, which launched publicly on Saturday, September 16.

Prior to the public launch, it raised $2.1 million, with additional pledge commitments of $3.5 million. The total fundraising goal of the campaign is $6.6 million.

“This is the point where we will go out into the community to try and seek support from the people and organizations who live and work on the South Shore and rely on our hospital,” said Health Services Foundation Executive Director Arlene Stephens. “We will also be reaching out to those people who live here seasonally as that’s a big component of the residents from the region,”.

The South Shore Regional Hospital Redevelopment Project will see the 34-year-old facility’s Emergency, Day Surgery and Endoscopy Departments expand to have more capacity while bringing a SPECT-CT scanner, twelve-bed Dialysis Unit and a long-awaited MRI scanner to the region.

To inspire residents of the South Shore to give, the J & W Murphy Foundation has generously given a $1-million challenge gift to kick off the community campaign.

“There are so many areas of health care our family has interacted with over the years, and you come to realize how fortunate you are to have access to these types of resources,” said Lisa Murphy of the J & W Murphy Foundation. “If you are fortunate enough to have $10 or $100, $10,000 or $1-million to give to important causes that matter to you; and if the modernization of the South Shore Regional Hospital is on your important things list, please make a donation. We will match it. We are grateful for the health care people and resources that exist for us in our communities, and we are proud to do our part to bring Brighter Days to health care on the South Shore.”

Donations to the Brighter Days Community Campaign will be accepted through to the Foundation’s annual Gift From the Heart Radiothon on CKBW and Country 100.7, February 14, which will conclude the Brighter Day campaign.