Three-quarters of Canadians have noticed examples of “shrinkflation” in recent months.

That is according to the results of a new survey by Narrative Research and Logit Group released on Tuesday.

Shrinkflation is a form of inflation that involves reducing a product’s size while keeping its price the same.

More than half of those surveyed said they have told friends or family about the practice.

Nearly half have switched brands of the product as a reaction, four in 10 got angry, and two in 10 switched to another grocery store.

A handful of consumers have taken to writing the manufacturer or writing to the grocery store to complain.

That said, one-third of the population who have noticed examples of shrinkflation ended up buying the product anyway.

When it comes to informing consumers about inflation, two-thirds of those who responded said manufacturers should indicate the change on the package.

Nearly half said it should be up to the retailer or the government, while close to one in five said it is up to the consumer to notice any changes.

Results are from an online survey of 1,231 Canadian adults conducted between Feb. 7 and 12, 2024.