At the Salvation Army they believe no child should go without a new toy at Christmas.

This year is no different.

Teaming up with Community Christmas Exchange, the Salvation Army is kicking off it’s annual toy drive.

Starting Oct. 16, new, unwrapped toys can be dropped off at Salvation Army in uptown Saint John.

“The holiday season can be a challenging time for many families in our community, especially in today’s economy,” said Lt. Janice Brinson, a corps officer in Saint John.

As household expenses rise, the Salvation Army has seen greater demand for its Christmas assistance program.

“I’m sure we all know a family who may need a little extra help this Christmas,” Brinson said. “Collecting toys for children is a simple but meaningful way to offer your support.”

The Salvation Army is encouraging local businesses to hold office toy drives or set up collection boxes for customers to donate gifts.

“With your help, together we can bring the magic of the season to children, ensuring more smiles on Christmas morning.”

How you can help

Toy Donations: Beginning Oct. 16, new, unwrapped toys for all ages can be dropped off at The Salvation Army at 36 Waterloo St., Saint John, between 9 a.m. and 4 p.m. (Monday to Friday).

Business Partnerships: Local businesses are encouraged to hold office toy drives or set up collection boxes for customers to donate gifts. If you plan to organize a toy drive, please reach out to the Salvation Army at 506-634-7166.

Volunteer Opportunities: Volunteers are welcome to assist with the collection and distribution of toys. If you have time to spare, your assistance would be invaluable.

Key dates

Family Registration: From Nov. 3 to 28, those in need of Christmas toys this year can register at any Christmas Exchange location or check with a church near you (dates and times may vary).

Distribution: Toys will be distributed to families beginning Dec. 15.