Saint John will have an opportunity to shine for the tourism sector next week.

Atlantic Canada Showcase will be in the city Monday to Wednesday.

The biennial event is dedicated to building stronger connections and bringing more visitors to the region.

Minister for the Atlantic Canada Opportunities Agency Sean Fraser said the showcase is about giving businesses in the region a chance to build relationships with buyers from around the world.

“Tourism is one of the biggest drivers of our region’s economy,” Fraser said. “When visitors choose Atlantic Canada, it means business for local operators, more jobs in our communities, and more money staying in the region.”

The event usually brings approximately 200 tourism providers and tour operators to the host city. These delegates participate in various networking events and meetings, as well as learning opportunities that aim to drive tourism growth in Atlantic Canada.

The CEO of the Tourism Industry Association of New Brunswick said the collaboration between operators and the Atlantic Canadian industry is important to ensuring growth and sustainability.

“By working together we are creating opportunities that benefit communities and businesses throughout the region,” said Ginette Doiron.