The tourism industry across Atlantic Canada took a significant hit during the pandemic.

On this week’s Insights, Don and David check in with Joanne Bérubé-Gagné from the Tourism Industry Association of New Brunswick to discuss the rebound.

We cover a wide range of topics from the evolution of accommodations to ‘backyard’ tourism to new product development and encouraging the thousands of newcomers to explore their adopted province.

We also discuss Joanne’s thoughts about the new provincial government and its potential vision for tourism.

Drawing from his nearly 40 years of experience working with tourism clients, Don weighs in with his thoughts on how to strengthen the tourism sector and its impact across Atlantic Canada.