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Two people wearing United way t-shirts are pictured in this undated photo from the United Way Halifax website. (United Way)

Seven maritime United Ways merge

By Jacob Moore Jul 31, 2024 | 1:36 PM

Seven United Ways across Atlantic Canada have merged.

The charities became the United Way Maritimes on July 1.

Sara Napier, the interim CEO, said the amalgamation will streamline workflow and help branches share data.

“We know that we can limit duplication and we can, therefore, maximize our staff time and effort to do more with community,” she said.

The local branches will keep their names, and any funds raised locally will be spent locally, she said. But there’s now a joint marketing and human resources team with United Way Maritimes, just two examples of changes since the merger.

All seven branches are keeping their workers, she said.

“A lot of people who were previously pulled in maybe ten different directions are now able to focus on the unique work that they can do in their community while there’s a team of great people taking care of some of those pieces of work that we all need to do,” said Napier.

Because they are one organization, Napier said that lets the teams learn from each other and take program or fundraising ideas that worked in some places and implement them in others.

Lots of donors have campaigns that work with the various branches, as well, and having one larger United Way group would streamline work for those campaigns, she said.

Two United Way branches, United Way Greater Moncton and Southeastern New Brunswick (United Way GMSENB), along with United Way Cape Breton, chose not to join the merger.

RELATED: United Way GMSENB remains independent

“They just made the decision that unification was not the right one for their organization at this time. However, our relationships are really strong, and we’re still collaborating regardless of legal structure,” she said.

Lynne McCarron, executive director for United Way Cape Breton, said they decided not to participate in the merger but “remain committed to collaborating” with the other groups.

“We are dedicated to our shared mission to improve lives and strengthen communities and we look forward to continuing our partnership efforts to create positive, lasting change across the region,” wrote McCarron in the release.

Napier said she’s excited for these changes. By using their time a little bit differently and collaborating more, Napier said they can do more of the work they’ve been doing.

She said the reason they get up every day and do the work they do is to address problems in the community.

“If we can do that more effectively, then that’s good news for United Way and it’s good news for all the communities that we serve.”