A Bouctouche business has received the Quebec-New Brunswick Innovation and Marketing Award.

Le Pays de la Sagouine received the award. It highlights a New Brunswick and Quebec company that has used interprovincial marketing or an innovative approach to distinguish themselves. They also have done business in French in the two provinces.

The two award-winning companies each received a bursary valued at $2,500 for entrepreneurial training in French.

The Quebec-New Brunswick Innovation and Marketing Award is handed out every two years in co-operation with the Conseil économique du Nouveau-Brunswick and the Fédération des chambres de commerce du Québec.

Le Pays de la Sagouine is a unique Canadian tourist attraction. It is a theatrical village on a small island in the middle of Bouctouche Bay. It is based on the literary works of internationally renowned Acadian novelist and playwright Antonine Maillet.

Its 1.5-kilometre night walk called Akadi Lumina, the first Lumina experience in Atlantic Canada, helped to welcome more than 40,000 visitors to Le Pays de la Sagouine over three months last year.

Nova Bus is a Quebec-based company and a Canadian provider of sustainable transit solutions that guide transit authorities and bus fleet operators through the transition to electromobility. It also received the award.

The Quebec-New Brunswick Innovation and Marketing Award is handed out every two years in co-operation with the Conseil économique du Nouveau-Brunswick and the Fédération des chambres de commerce du Québec.