Lids 4 Life Campaign Launch - Supplied Photo via NAPS

The Nishnawbe Aski Police Service has launched its Lids 4 Life campaign.

The campaign aims to collect new ATV helmet donations through May and June.

“Access to affordable safety equipment is challenging in Ontario’s remote north, and this often means youth travel without the appropriate headgear, ” said NAPS in a statement. ” NAPS has witnessed first-hand tragic incidents involving youth that resulted in serious injury or death. In many cases, lives could have been saved and serious injury could have been avoided had the rider been wearing a helmet.”

Excalibur Motorcycle Works Inc. hosted the launch event and is one of the partner businesses helping collect donations for Lids 4 Life.

Other business partners for this campaign include:

• J&J Sports (939 Tungsten Street, Thunder Bay)
• Half-way Motors Power Sports (1230 Carrick Street, Thunder Bay)
• North Country Cycle and Sports (1164 Roland Street, Thunder Bay)
• Intercity Power Sports (879 Tungsten Street, Thunder Bay)

You can donate by visiting any of the partnered businesses or by emailing NAPS at Lids4Life@naps.ca.

The goal of the campaign is to hit 500 helmet donations.