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Podcast: Marketing legend David Hawkins Part II, founder of Hawk Communications

By Don Mills & David Campbell Apr 11, 2024 | 10:39 AM

This is a continuation of a conversation that you can revisit on your favorite podcast platform. There are many ways to describe David Hawkins. He is a pioneer in marketing & communications, he is a serial entrepreneur, he is a community builder and a successful businessperson. He is also a legend in Atlantic Canada, although that is a label he is uncomfortable being called. How else do you describe someone who helped develop an industry sector in our region by creating Hawk Communications as one of the early and most successful marketing and advertising agencies that continues to this day. In this wide-ranging two-part Insights Podcast series, we talk with David about his career, some of his most memorable campaigns and clients, and the factors that led to his success, as well as the current state of marketing and advertising in the era of social media and the dominance of Google and Beta in the field of advertising. It is a fascinating conversation with one of the region’s most fascinating personalities.

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