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Marketing scheme, not science behind the Blue Monday theory

By Kelli Rickard Jan 15, 2024 | 8:12 AM

Joe Penna / CC

This is what some refer to as Blue Monday.

A UK travel company first claimed that the third Monday in January was the most depressing day of the year as part of a 2005 marketing campaign.

Sky Travel backed the idea with an arbitrary equation based on factors including winter weather, post-holiday letdown, and bills.

While there is no scientific proof behind Blue Monday, many people in the Northern Hemisphere do struggle with seasonal affective disorder (SAD), a type of depression, at this time of year.

Experts often recommend sunlight, sleep, exercise and other healthy lifestyle choices to boost mood during the dark and cold winter months.