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Podcast: Rob Steele, CEO of Steele Auto Group, A Next Generation Entrepreneur

By Don Mills & David Campbell Jan 3, 2024 | 2:06 PM

Your latest Insights Podcast features a conversation with Rob Steele, the CEO of the Steele Auto Group, the fifth largest auto group in Canada. He is also the son of legendary entrepreneur Harry Steele. Interestingly, Rob did not join Newcap Inc, his father’s company, until he was nearly forty years old. Up until then, Rob was already a successful entrepreneur in his own right and busy building his auto portfolio. While he was the CEO of Newcap Inc, he successfully built a portfolio of one hundred radio stations, which he sold to Stingray in 2018 for $500 million. Since then, he has focused his efforts on building his auto group which had revenues of $2.8 billion in the past year and is the largest auto group in Atlantic Canada, employing 2,500 people in the region. He branched out into Texas a few years ago and has grown to nine dealerships in the state. He now has 32 brands with 64 locations across Atlantic Canada and Texas. We talk with Rob about his father, their working relationship and the lessons he learned working with him.¬† Rob shares his thoughts on the future of electrical vehicles, as well as what keeps him entertained in his personal time.

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