Remember Zellers? The Canadian retailer? It’s making a comeback.
Zellers will launch its first-ever e-commerce site in early 2023.
The Canadian retailer closed its doors in 2013, and stores were liquidated due to financial issues.
It also plans to leverage the nationwide network of prime brick-and-mortar Hudson’s Bay locations as it expands its footprint in major cities across the country.
Zellers outlets will be opened in current HBC stores.
The company says a digital-first shopping journey will be offered by Zellers and Zellers.ca, that will tap into the nostalgia of the brand Canadians know and love.
This will include a refreshed identity and a unique and exciting product assortment for families at an everyday value.
Their plan is to launch categories including housewares and home décor, furniture, small appliances, toys, and pet accessories. The introduction of apparel will come later.
The Zellers department store was founded in 1931 and acquired by HBC in 1978.
Comments